This term refers to experiences that happen across multiple devices or touchpoints. While mobile apps will remain the primary way consumers experience the Internet when they’re on the go, companies are starting to push the boundaries by expanding apps to take in other sources of data and provider even richer experiences.
Even More Types of Information Will Flow Online The fact that so many devices and types of inputs are being connected will lead to even more types of information flowing online. Currently, online content is thought of in terms of text, audio or video.
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